Binalot, the beloved Filipino fast food chain, proudly celebrates its remarkable journey of nearly 30 years as the true Pinoy fast food destination. Since its establishment in 1996, Binalot has remained committed to serving Filipino favorites, lovingly referred to as “Pinoy-vorites,” including adobo, sinigang, bistek, tapa, sisig, and many more. Beyond its delectable offerings, Binalot has also become a powerful advocate for promoting Filipino culture, humor, and values.
As a homegrown brand, Binalot has captured the hearts and taste buds of Filipinos nationwide by offering a unique dining experience rooted in authenticity. The brand’s name itself, which means “wrapped” in English, pays homage to the traditional practice of wrapping meals in banana leaves, reminiscent of the warm hospitality and care found in Filipino homes. Binalot’s commitment to preserving Filipino culinary traditions and flavors has made it a beloved institution for locals and tourists alike.
Binalot’s menu showcases a wide array of Pinoy-vorite dishes carefully crafted to deliver an unforgettable taste of home. From the rich flavors of adobo simmered in a blend of soy sauce and vinegar to the comforting tang of sinigang’s tamarind soup, Binalot captures the essence of Filipino cuisine with every bite. Additionally, the brand’s famous “silog” meals, featuring a combination of garlic fried rice and various proteins, including tapa and longganisa, have become staple favorites among loyal customers.
Beyond its culinary prowess, Binalot takes pride in promoting Filipino culture, humor, and values. With vibrant and inviting store designs that showcase traditional Filipino elements, Binalot creates a welcoming ambiance that resonates with customers. The brand’s commitment to fostering a sense of community extends to its witty and relatable marketing campaigns that highlight Filipino humor and celebrate the values of unity, resilience, and joy.
“We are incredibly proud of Binalot’s journey over the past three decades. Our unwavering commitment to serving authentic Pinoy-vorite meals has allowed us to become a part of the Filipino culture and daily lives of our customers,” said Judee Morente , Chief Operating Officer of Binalot. “We believe that food is not just sustenance; it’s a powerful medium that connects people, preserves traditions, and promotes our unique Filipino identity. We are honored to be a platform that showcases the richness of our culture, humor, and values.”
As Binalot approaches its 30th year, the brand remains dedicated to delivering exceptional dining experiences that capture the essence of Pinoy-vorite flavors and Filipino culture. With a passion for celebrating the country’s heritage, Binalot continues to be a shining example of how food can be a catalyst for preserving and promoting the diverse tapestry of Filipino identity.
About Binalot: Established in 1996, Binalot is a renowned Filipino fast food chain that prides itself on serving authentic Pinoy-vorite meals wrapped in banana leaves. With a diverse menu featuring Filipino classics like adobo, sinigang, bistek, tapa, sisig, and more, Binalot has become a beloved destination for locals and tourists seeking a taste of home. Beyond its culinary offerings, Binalot is dedicated to promoting Filipino culture, humor, and values, creating a warm and welcoming environment for its customers.
