Binalot Unveils Binalot Komiks Store Design at Franchise Asia 2023


Rommel T. Juan

Binalot, a beloved Filipino fast-food chain recognized for its mouthwatering dishes and unwavering dedication to celebrating Filipino culture, has embarked on an exciting new chapter in its brand’s evolution. At the recently concluded Franchise Asia 2023, hosted at the SMX Convention Center in MOA, Binalot introduced its innovative new store design, the “Binalot Komiks Design.”

The Binalot Komiks Duotone Design draws inspiration from the vibrant world of Filipino comics, capturing the essence of a traditional Filipino dining room. This groundbreaking concept is designed to provide customers not only with a meal but also with an immersive cultural experience that evokes feelings of warmth and nostalgia through a visually striking duotone aesthetic.

Rommel Juan, President of Binalot, expressed his enthusiasm for this new venture, stating, “My love for Pinoy comics dates back to my childhood. I’ve always wanted to infuse this beloved aspect of our culture into the Binalot experience. With the Binalot Komiks Duotone Design, we have artfully intertwined tradition, modernity, and our deep affection for Filipino comics to create a truly unique dining atmosphere.”

Binalot’s booth at Franchise Asia 2023 was nothing short of a showstopper. The captivating Komiks Design drew in a diverse array of visitors and diners, making it the focal point of the expo. Furthermore, Binalot played host to the highest number of dine-in customers, underscoring the brand’s enduring acceptance and relevance in the market.

This novel store design promises to captivate both loyal patrons and newcomers alike, offering a delightful environment to relish Binalot’s cherished dishes while immersing themselves in the ambiance of a traditional Filipino dining room. The incorporation of Filipino comics adds an extra layer of nostalgia and charm to the dining experience, ensuring that every visit to Binalot becomes a celebration of Filipino culture.

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