JAKARTA, 8 August 2025 – To mark the 58th anniversary of ASEAN, MOVE, Southeast Asia’s leading travel platform has unveiled “Discover Asean,” an integrated microsite created to make cross-border travel within the region more affordable and seamless. Launched in collaboration with the ASEAN Tourism Association (ASEANTA), the initiative is part of a broader effort to enhance regional tourism integration and connectivity through a digital-first approach.
The launch took place today at ASEAN’s Secretariat in Jakarta, attended by Ni Luh Puspa, Deputy Minister of Tourism of the Republic of Indonesia, Nararya Soeprapto, Deputy Secretary-General of ASEAN, Eddy Krismeidi Soemawilaga, President of ASEANTA, representatives from various tourism associations, and key stakeholders.
MOVE CEO, Nadia Omer, commented, “As an OTA born in Asean, our commitment is to further advance travel and tourism in ASEAN alongside the region’s key stakeholders. This microsite serves as a digital gateway to boost tourism-driven economic progress across Asean countries. At the same time, it reinforces MOVE’s role as a key partner in driving the region’s digital transformation. We hope Discover Asean will make it easier for travellers to explore more of Southeast Asia in a more affordable and seamless way.”
Discover Asean is accessible via the MOVE app’s homepage. Simply swipe right on the main thumbnails and tap the “Discover Asean’ icon. The platform offers a variety of useful features, including:
- Curated recommendations on local food, culture, activities, and destinations across Asean countries.
- Visa requirements and travel document guidance tailored to each country’s policies.
- Health and safety travel tips.
- Integrated access to flights, hotels, local transport, and other travel products available on the MOVE app.
The content featured on the microsite is sourced from the official Visit Southeast Asia portal, curated and endorsed by the National Tourism Organisations (NTOs) of ASEAN member states, as well as exclusive editorial content developed in-house by the MOVE content team. This initiative reflects MOVE’s continued effort to elevate regional travel experiences and promote Southeast Asia to the world.
In line with this mission, MOVE has been nominated alongside other key players of the travel industry as ‘Asia’s Leading Online Travel Agency’ at the World Travel Awards 2025. Vote for MOVE now until 30 August here: https://www.worldtravelawards.com/vote .
For the latest updates, travel inspiration, and special promotions, follow @airasiamove on Instagram. Download the AirAsia MOVE app now from the App Store or Google Play Store.
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