Manila, Philippines – The ‘Nickelodeon Safety First with PAW Patrol’ campaign, a collaboration between NLEX Corporation and Paramount Consumer Products, carries on with more NLEX Kiddie Patrol Days happening this June. NLEX has been continuously making creative social efforts and initiatives through programs and campaigns such as this to increase awareness on safety, which has always been its top priority.
Launched in the Philippines last November, this campaign seeks to encourage motorists to adopt safe driving habits and educate children on how to be safe on the road. The campaign was a great success, with lots of interactive and insightful activations both online and on-ground, such as the NLEX Kiddie Patrol Day held at SM City Clark on November 11 last year.
This year, the fun returns with NLEX Kiddie Patrol Days at The Event Center, SM City Pampanga on June 2, and at SM City Marilao’s Mall Atrium on June 16. These events are packed with exciting activities such as driving simulator games, road sign making, as well as a road safety bootcamp with topics on travel preparations, safe traveling, and road safety practices on the streets – all of which reinforce NLEX’s drive to encourage motorists to adopt safe driving habits. Fans young and young-at-heart will get the chance to meet PAW Patrol characters Skye, Chase, Marshall, and Rubble who will be making an appearance.
The ‘Nickelodeon Safety First with PAW Patrol’ campaign was launched globally in 2019 to spread the word about the importance of children’s safety. Through its multi-platform approach, the campaign echoes the safety education values of the PAW Patrol pups to help educate children across road, fire, water safety and more.
About NLEX Corporation
NLEX Corporation is the builder and operator of NLEX and SCTEX, two of the major tollways
in the Philippines. A subsidiary of Metro Pacific Tollways Corporation, it is engaged in the
development, design, construction, finance, operation, and management of toll road projects.
Nickelodeon, now in its 44th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
About PAW Patrol
PAW Patrol, produced by Spin Master Entertainment, is one of the most successful series in kids’ television globally and follows the adventures of a tech-savvy boy named Ryder and his team of pups who are ready to save the day. Whenever there’s trouble, pups Chase, Marshall, Rubble, Zuma, Rocky and Skye are ready for action, no matter what comes their way. With a mission to work together to keep Adventure Bay safe, no job is too big, and no pup is too small. PAW Patrol is available daily on Nick Jr on Sky Cable, Cignal, Asian Vision and GSat. You can also catch PAW Patrol streaming on Netflix.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.