SM shoppers can play Santa to less fortunate kids this Christmas in The SM Store and Toy Kingdom’s Share-a -Toy project, from November 1 to December 31, 2021

Share a Toy booths with bag of toys, play sets, educational board games and novelty will be set up in all The SM Store and Toy Kingdom branches nationwide. Here, shoppers will have the chance to bring and donate pre-loved or brand new toys that they can purchase from The SM Store’s Toy Express and Toy Kingdom.

They will be entitled to a P100 discount coupon for every item donated which can be redeemed on a minimum single-receipt purchase worth P1000.

Share a bear and spread cheer. A Toy Kingdom staff arranges bear plushies at SM City Marilao’s share a bear booth. The booth located at the ground floor of the mall features specially designed bear plushies that shoppers can purchase for only P250 per pair. One for shopper’s keeping and other to be donated to children in various communities, share-a-bear campaign will run until December 25, 2021.

These toys will be donated to thousands of less fortunate children from The SM Store and SM Foundation’s partner organization within the branch vicinities. These include organizations catering to kids 10 years old and below, schools, socio civic and government organizations, and NGOs in a simple turnover ceremony that can be also be done online.

Through the Share A Toy campaign under the SM Share Movement, The SM Store and its loyal customers join together to celebrate this joyous season of giving and hope with a generous heart as a way of bringing smiles to children and sharing the happiness and hope to them even amid pandemic. Other SM Store also campaigns like Donate a Book and Share a Gift have received overwhelming support from customers.

Share A Toy purchases and donations are also valid in-store and Call To Deliver transactions. For more updates about the SM Share Movement and ways on how you could donate, visit and follow its social media pages @thesmstore on Facebook, Instagram and Twitter.

Collect all four bears. The cuddly SM Bears of Joy are once again here to paint smiles across faces! Buy a pair for only P250 – one goes to you and one to donate! Collect all four bears and share the joy this Christmas. Visit the SM Bears of Joy booth located at the ground level of SM City Baliwag, near Watsons

Apart from Share a toy campaign, SM Malls in Marilao, San Jose Del Monte, and Baliwag are also encouraging shoppers to put a smile on children’s faces by purchasing the SM’s Share-a-bear for only Php250 until December 25, 2021. Shoppers get to keep one bear and donate another while proceeds together with the bears will be donated to children in various communities across the country.

This year’s collection features designs inspired by four of the most common interests and hobbies that many Filipinos took up significantly during the pandemic. They are Cookie the Baker Bear, Sunny the Plant Lover Bear, Cammy the Vlogger Bear, and Journey the Biker Bear.

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