DECEMBER 31– SM City Marilao caps the year with SM Bears of Joy Donation at Parish of Nuestro Senor Jesucristo and Diocesan Shrine of Saint Andrew Kim Taegon in Bocaue, Bulacan. An annual project of SM Cares, SM Supermalls, and Toy Kingdom, the bear plushies donation brought smiles to 450 less fortunate children in the communities and orphanages in the province.
This year’s collection is inspired by “family”. It features four adorable “FamBears” reminding shoppers to share the joy and love of Christmas with those in need this season. The SM Bears of Joy Campaign also intends to bring much-needed smiles to children during the Christmas season and allow SM’s community of shoppers to contribute to spreading joy and charity to other people.
With a theme “I-share ang ligaya ng Pasko kasama ang SM Bears of Joy”, recipients who were selected by the church expressed joy when they received their toy plushies which had the names of donors.