SM gives pair of shoes to 10,000 delivery riders

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MARILAO, Bulacan–Some 10,000 COVID-19 frontliners and essential workers in the country have started to receive a special gift of brand new pair of comfortable shoes after SM Malls treated them with such an early Christmas gift through its 100 Days of Caring Campaign which kicked off last week. 

Gladiz May Latiza, SM Marilao press relation officer said the donation is part of SM Supermalls’ 100 Days of Caring Campaign which will donate over 10,000 pair of shoes to medical frontliners, dedicated delivery partners, communities in need including hardworking SM employees as a simple way of honoring them in their jobs as everyday heroes during the pandemic particularly the delivery riders, essentials workers, and frontliners.

In Bulacan, 100 delivery riders from Mervilla tricycle group in Marilao, Rambol and Pagala tricycle group in Baliwag and PC Joda Transport and Pultopa Inc. in Pulilan received the first pair of their rubber shoes for a comfortable daily work from SM Malls in Marilao, Pulilan, and Baliwag.

Practicing social distancing, Mervilla Toda Delivery Riders arrived in batches to get measured and fit their new pair of rubber shoes from SM City Marilao. SM City Marilao Mall Manager Engr. Emmanuel Gatmaitan and Assistant Mall Manager Engr. Janette Aguilera assist in the gift giving and distribution of new shoes as part of SM Supermalls’ 100 Days of Caring. The campaign aims to honor and give back to everyday heroes like delivery riders, essentials workers, and frontliners this Christmas season.

According to Allan Eugenio of Mervilla Toda, riders typically struggle to buy shoes required for work. Eugenio also added that riders often use slippers because some lack resources to buy shoes.

“Our shoe gift is our humble way of showing our appreciation to the riders who put their lives at risk by delivering food and other necessities to our customers” shares SM City Baliwag Assistant Mall Manager Eugene Martin.

The shoes giving campaign is close to the of heart SM because it signifies the humble beginning, legacy and the pledge in making communities better as all SM Malls started out with shoes, says SM Marilao Manager Engr. Gatmaitan. 

Latiza said other than the 100 pair of shoes, the delivery riders were also provided towels and other items for sanitation and hygiene.

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