CITY OF SAN JOSE DEL MONTE—XTREME Appliances a Filipino-owned and designed complete household appliances manufacturing and store opens its first branch or Concept Store in Bulacan on Saturday at SM Mall City of San Jose del Monte with actress-singer Jullie Anne San Jose gracing the event.
San Jose’s fans and excited shoppers greeted and cheered both for her and the appliance store located inside the Cyberzone area at the 2nd Floor of the mall.
“I feel honored to be part of the XTREME family and to endorse this brand. Congratulations to XTREME Appliances and look forward to more stores that you will open in the country,” she said.
Filipino businessman Adrian Lim, president of the company encouraged everyone to patronize their products. “Let us buy and support our very own.
Lim boasts that their products have equally high quality with the leading brands yet is not hurtful to the Filipino family’s budget.
What we offer is a Filipino designed and owned one-stop shop of appliances complete from bedroom to kitchen, living room and small and huge audio and video,” (Tangkilikin po natin ang sariling atin. Ito po ay pagmamay-ari at disenyo ng Filipino na nagbibigay ng One-Stop Shop appliances store na kumpleto mula sa bedroom hanggang kitchen, living room and small and huge audio and video).
According to Lim, the SM San Jose del Monte branch is their 10th store in the country. Until the end of this year, they will open 80 more stores, he said. They target a continuous branching out in the rest of the SM Malls including Robinsons and Ayala Malls.
The first nine stores were also located inside the said malls.
Last week, they opened the ninth store in the country at SM Pampanga.
According to Meng Melgar, retail manager of XTREME, the company started its manufacturing and selling in 2018. However, they then have yet to put up their own stores. Their products were then only supplied to different appliance stores.
But, after a brisk online sale during the pandemic, they then decided to put up their own stores. “Online sales were high and good during the pandemic so when things started to return to normal under the new normal following the hard lock downs, we decided to open our own stores to directly sell our products. We are thankful the Filipino households like our products. The company is owned by Filipinos and is specially designed and manufactured to suit the Filipino needs,” he said.